Should I create content in my native language or in English to maximize my online reach and engagement?

English is the most widely spoken language in the world, with over 1.5 billion speakers, which is about 20% of the global population.

The top 5 languages spoken online are English, Chinese, Spanish, Arabic, and Portuguese, in that order.

55% of all website content is written in English, making it the dominant language online.

Online searches in languages other than English are increasing, with Spanish, Arabic, and Portuguese seeing the largest growth.

Using native languages can increase engagement by 30-50% among local audiences.

Creating content in English can increase global reach by up to 90%.

Search engines like Google prioritize content in English, making it more discoverable.

70% of online users prefer to browse content in their native language, increasing conversion rates by 20-30%.

Creating content in native languages can improve cultural understanding and connection by 40%.

The brain processes information in native languages 30% faster than in secondary languages.

Using native languages can reduce the risk of cultural misinterpretation by 60%.

Indigenous languages are some of the most endangered languages, with many facing extinction.

Online communities are 25% more likely to engage with content in their native language.

Using English can increase credibility by 25% among international audiences.

The majority of language learners use online resources, making English-dominant content more accessible.

75% of online users never venture beyond the first page of search results, making English-dominant content more visible.

Online content in native languages can increase user retention by 25%.

The most common language pairs for translation are English-Spanish, English-Chinese, and English-Arabic.

Using native languages can improve SEO by 15%, as search engines prioritize local content.

80% of online users prefer to watch videos in their native language, increasing engagement by 50%.